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Primer on track to hit 200% year-on-year revenue growth as demand for unified payments continues to grow worldwide

16 April 2024 — Primer, the unified infrastructure for global payments and commerce, today announced it's on track for 200% year-on-year revenue growth, as global enterprise merchants recognize the role of payments in creating new commerce experiences, streamlining costs, and accelerating growth.

As the first open infrastructure to unify the payments ecosystem, Primer is uniquely placed to address the fragmentation that creates significant complexity and cost for global businesses. In the European market, Primer has cemented its stronghold, where revenue is projected to increase by 400% YoY. Following the launch of strategic partnerships with industry leaders like travel experiences platform GetYourGuide and furniture retailers Conforama and Maisons du Monde. 

Entering its fourth year, Primer will continue to double down efforts within APAC, where it projects a 280% year-on-year growth. Recent investment from Tencent underscores Primer’s value in Asia, enabling businesses to navigate the region’s fragmented payment ecosystem. The company has established partnerships with regional brands, including Beam, One Championship, Dabble, and Buy-Now-Pay-Later provider Zip, supporting them in designing their payment strategy to accelerate growth into new global markets and meet diverse customer expectations.

A remote-first company since its founding in 2020, Primer has employees in more than 30 markets, serving global enterprise merchants across retail, travel & experiences, ticketing, entertainment, fintech and marketplaces, offering local payments expertise alongside its market-leading product suite across payment acceptance, optimization, and intelligence.

Gabriel Le Roux, Co-Founder and CEO of Primer says: “The payments ecosystem has reached a tipping point. It's become too fragmented, opaque, and complex for businesses to manage, creating unnecessary costs and stifling their growth potential. Primer is the first to provide a true solution to this challenge, allowing businesses to remove all the complexity around managing payments and focus on using them as a strategic tool to accelerate growth.

“It's an incredibly exciting time for Primer as more organizations seek a payments infrastructure tailored to their unique needs, capable of sustainably scaling their growth and igniting innovation across the business. With our world-class products and growing team of payment experts, we're uniquely positioned to deliver what these businesses need and, ultimately, ROI on their payment investments.”

With transaction volumes through Primer’s infrastructure set to hit 280% growth in the coming financial year, the firm continues to invest in the reliability of its platform as well as evolve its product suite, helping global businesses to accept, optimize, and manage their payments more easily than before.

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Rebecca Smith

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Lin Hui Hui

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About Primer

Primer is the unified infrastructure for global payments and commerce. With unrivaled freedom and visibility across the payments and commerce ecosystem, Primer equips merchants with the tools to effortlessly optimize performance, build at pace, and capture untapped revenue to achieve unstoppable growth.

Operating in over 35 countries, Primer serves category leaders in retail & ecommerce, travel & mobility, ticketing, and fintech. It has raised over US$94M, backed by the likes of Tencent, Iconiq, Accel, Balderton, and RTP Global.

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