Capture every revenue opportunity


annual lost revenue by merchants due to false declines


transactions recovered with fallbacks through Primer


view of payment performance with Primer

No-code fallbacks

Recover potentially lost revenue by instantly reattempting a failed transaction through another processor to maximize revenue.

360-view of payments performance

Get a unified view of processor performance with Observability, empowering anyone on your team to pinpoint areas of improvement to maximize revenue.

Intelligent 3DS strategies

Minimize the revenue impact of 3DS friction by deploying our data-driven Adaptive 3DS. We’ll handle when to present a challenge, and you can focus on your business.

Hear what our customers say about us

Arjun Muralidharan
Director of Product, FinTech

“Primer's payments infrastructure allows us to give travelers and experience creators an unparalleled and highly localized payment experience.”

Larry Diamond
Co-Founder & US CEO

“Our partnership with Primer accelerates our growth trajectory and positions Zip to seize the colossal US BNPL market opportunity.”

Ian Mahoney
Director of Engineering Platforms

“Primer allows us to scale our payment infrastructure in line with the growth of our digital platform.”

Anthony Cugnetto
Head of Product - Core

“With a single integration, Primer gives us total control over our end-to-end payment flows.”

Andreea-Diana Paraschiv
Senior Product Manager

“We’re leveraging Primer's payment capabilities to create the most seamless checkout experience.”

Bhavin Shah
Vice President of Product Management

“We can easily switch on new payment methods with Primer, and without taking onboard any additional backend complexity.”

The smartest payment decision you’ve ever made

Connect your favorite payment and commerce services, create beautiful customer journeys and expand into new markets fast.

Head of Payments