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GetYourGuide and Primer team up to deliver payment innovation for the experience economy

12 March 2024Primer, the unified infrastructure for payments and commerce, and GetYourGuide, the global platform for discovering and booking travel experiences, have joined forces to drive innovation in the experience economy by delivering localized payments and boosting payment performance for travelers around the world. 

As travelers continue to spend more on travel experiences, contributing to an industry that is expected to hit $375 billion by the end of 2024, the market is not only rapidly expanding but also becoming increasingly digitized. With 142% growth in mobile bookings between 2022 and 2023, GetYourGuide stands at the forefront of this digital transformation. However, managing more than 30M transactions across their 100,000+ experiences and 20,000 experience creators becomes a challenge. 

GetYourGuide’s decision to partner with Primer comes on the back of their $194 million funding announcement to accelerate global expansion and drive product innovation. With the help of Primer, the organization aims to unlock further growth by embracing the next generation of smarter payments. Leveraging Primer’s payment acceptance, optimization, and intelligence capabilities, GetYourGuide also plans to use its latest innovation, UpliftAI.  Delivering the highest possible authorization rate across its processors, UpliftAI maximizes payment success rates and enhances the overall experience for the end-user.

Commenting on the partnership, Gabriel Le Roux, CEO and Co-Founder of Primer said: “With the demand of the travel experience market, it's clear that businesses need to shift their priorities and recognize payments as a lever for growth. Alongside creating memorable moments, today’s travelers are seeking seamless and convenient payment processes, no matter where they are. That's where our partnership will work its magic. We can't wait to support GetYourGuide and take its payments to an entirely new level.”

Arjun Muralidharan, Director of Product, FinTech, at GetYourGuide added: “We’re successfully connecting millions of travelers with unforgettable experiences, and now, with Primer's payments infrastructure, we’re able to give travelers and experience creators an unparalleled and highly localized payment experience. GetYourGuide is focussed on continuous innovation and, by leveraging Primer’s unified payments infrastructure, we can drive experimentation, performance and optimization. We look forward to working with the team to further pioneer in the travel experiences industry.”

For more information, please visit Primer and GetYourGuide websites:


About Primer

Primer is the unified infrastructure for global payments and commerce. With unrivaled freedom and visibility across the payments and commerce ecosystem, Primer equips merchants with the tools to effortlessly optimize performance, build at pace, and capture untapped revenue to achieve unstoppable growth. 

Operating in over 35 countries, Primer serves category leaders in retail & ecommerce, travel & mobility, ticketing, and fintech. It has raised over US$94M, backed by the likes of Tencent, Iconiq, Accel, Balderton, and RTP Global.

About GetYourGuide 

GetYourGuide is the leading global online marketplace to discover and book experiences worth traveling for. Travelers can use GetYourGuide to find things to do, like tours from local experts, exclusive access to must-see attractions, as well as immersive bucket-list experiences through its Originals by GetYourGuide offering. GetYourGuide offers 110,000 activities from 20,000 experience creators who leverage GetYourGuide’s easy-to-use platform to grow their businesses. For more information, follow GetYourGuide on LinkedIn, Instagram and TikTok and visit 

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