A localized checkout experience

Unbelievably simple and personalized checkouts for your customers, wherever they are in the world.

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Personalized & locally relevant checkouts

Craft a checkout that reflects your brand and delights customers, with clicks, not code.

More payment options, less hassle

Stay ahead of evolving customer demands and tap into new markets effortlessly by offering the most relevant payment methods with zero development effort.

Design your ideal experience

Whether you want a simple drop-in UI or more customization with headless checkout, we’ve got you covered.

A dynamic checkout that scales

Must-have checkout features to scale endlessly with your business. Whether it’s security, coverage or performance, we’ve designed the most flexible checkout experience. 

Decoupled 3DS

Give your customers a consistent authentication experience when shopping on your site, no matter which underlying processor is used.

Fully customizable UI

Whether you want to use a simple drop-in UI or customizable options with headless checkout, tailor every component to match your brand's unique style.

Card-on-file

Increase customer lifetime value by keeping up-to-date card details on file. We've integrated with card schemes’ tokenization services so you don't have to.

FAQs

How does UpliftAI work?

UpliftAI simulates each payment with all available processors configured by a merchant. It does this by using 16 hand-picked data fields and running these through billions of data points to predict the likelihood of a successful authorization with each processor before sending an authorization request to the processor with the highest confidence level. The process takes less than 25 milliseconds on average.

What’s the pricing?

Merchants pay a percentage fee of the additional revenue generated using UpliftAI. Speak to our sales team for more information.

How do you calculate uplift?

A control sample continuously trains and improves the machine-learning model powering UpliftAI. Merchants configure a default processor that’s used randomly for that control sample whenever UpliftAI is enabled. The uplift is the difference between the authorization rate from the control sample and the authorization rate from the UpliftAI predictions.

How many processors are supported?

Merchants can use UpliftAI to route payments to over 30 processors on the Primer platform.

Which payment methods are supported?

Merchants can use UpliftAI to optimize debit and credit card payments.

A localized checkout experience

Unbelievably simple and personalized checkouts for your customers, wherever they are in the world.

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Checkout complete
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Payment authorized
69%

will abandon a cart if their preferred payment method isn't available

41%

will abandon the checkout if it takes longer than four minutes

54%

say complex checkout and payment failures cause cart abandonment

Personalized & locally relevant checkouts

Craft a checkout that reflects your brand and delights customers, with clicks, not code.

More payment options, less hassle

Stay ahead of evolving customer demands and tap into new markets effortlessly by offering the most relevant payment methods with zero development effort.

Design your ideal experience

Whether you want a simple drop-in UI or more customization with headless checkout, we’ve got you covered.

A dynamic checkout that scales

Must-have checkout features to scale endlessly with your business. Whether it’s security, coverage or performance, we’ve designed the most flexible checkout experience. 

Decoupled 3DS

Give your customers a consistent authentication experience when shopping on your site, no matter which underlying processor is used.

Fully customizable UI

Whether you want to use a simple drop-in UI or customizable options with headless checkout, tailor every component to match your brand's unique style.

Card-on-file

Increase customer lifetime value by keeping up-to-date card details on file. We've integrated with card schemes’ tokenization services so you don't have to.

Centralized vault

Our PCI L1 compliant vault, securely saves your customers’ details for seamless one-click repeat purchases or recurring payments.

Powerful SDKs for Web and Mobile

Craft a seamless checkout experience across all devices with minimal development effort using our web and mobile SDKs.

Hear what our customers say about us

Travel
Fintech
Retail
Entertainment
Platforms
Mobility
Arjun Muralidharan
Director of Product, FinTech

“Primer's payments infrastructure allows us to give travelers and experience creators an unparalleled and highly localized payment experience.”

Larry Diamond
Co-Founder & US CEO

“Our partnership with Primer accelerates our growth trajectory and positions Zip to seize the colossal US BNPL market opportunity.”

Ian Mahoney
Director of Engineering Platforms

“Primer allows us to scale our payment infrastructure in line with the growth of our digital platform.”

Anthony Cugnetto
Head of Product - Core

“With a single integration, Primer gives us total control over our end-to-end payment flows.”

Andreea-Diana Paraschiv
Senior Product Manager

“We’re leveraging Primer's payment capabilities to create the most seamless checkout experience.”

Bhavin Shah
Vice President of Product Management

“We can easily switch on new payment methods with Primer, and without taking onboard any additional backend complexity.”

The smartest payment decision you’ve ever made

Connect your favorite payment and commerce services, create beautiful customer journeys and expand into new markets fast.

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Head of Payments