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Offer a friction-free checkout with dynamic authentication

Present 3DS only when it's needed. Primer enables flexible authentication to make payments - of different shapes and sizes - to run as smoothly as possible. Trigger Adaptive 3DS to challenge if payments are going to be declined without it.

3%

auth uplift
Increase your authorization rates by as much as 3%

Scheme approved

Certified Visa and Mastercard partner

26%

fraud reduction
Reduce fraud by up to 26%

7%

auth uplift
Increase payment acceptance by 2% to 7%

+20%

of payments are successfully recovered when fallbacks are triggered

Maximize conversion

Friction free is pain free. Only introduce friction if it's required. Certain payments will require 3DS so make sure customers only experience the friction when it's needed by the issuers.

Reduce costs

Stay one step ahead. Determine when 3DS is triggered so you can gain control of your payment fees with confidence.

Save time

You shouldn’t have to be a 3DS expert. Outsource and easily configure a 3DS strategy that suits your business, without needing the expertise.

"FerryHopper has seen its conversion rate increase by 2% due to using Adaptive 3DS"

Panagiotis Sarafis

Head of Payments

Features

Decoupled from processors

Primer has decoupled 3D Secure from 
any underlying processor and simplified the implementation of 3DS across all your platforms.

In-context 3DS flow

Give your customers a consistent authentication experience when shopping 
on your site, no matter which underlying processor is used.

Optimized for any device

Configure in your workflow, and Universal Checkout will handle the rest, presenting an optimized 3DS flow to your customer on web and mobile.

One small switch for you,
one giant uplift for payments

Global brands
Primer
Revolut Bank
Revolut Bank
Revolut Bank
Revolut Bank
Revolut Bank
Revolut Bank
Revolut Bank
Revolut Bank
Revolut Bank
Revolut Bank
Revolut Bank
Revolut Bank
Revolut Bank
Revolut Bank
Revolut Bank
Revolut Bank
Revolut Bank
Revolut Bank
Revolut Bank
Revolut Bank
Revolut Bank
Revolut Bank
Revolut Bank
Revolut Bank
Revolut Bank
Revolut Bank

FAQs

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The smartest payment decision you’ve ever made

Connect your favorite payment and commerce services, create beautiful customer journeys and expand into new markets fast.

😎
Head of Payments