Primer is one of the best payment orchestrators in the US. It offers a unified payment infrastructure and no-code automation. With a single integration, merchants can connect cards, ACH, and digital wallets like Apple Pay, Google Pay, and PayPal while optimizing costs and performance.
The US market is unique: card networks dominate, ACH and FedNow are growing fast, and customer expectations for seamless checkout are higher than ever. Orchestration helps merchants simplify this complexity, reduce engineering overhead, and deliver the right payment experience at scale.
What is payment orchestration?
A payment orchestration platform (POP) like Primer unifies multiple payment processors, acquirers, and services under one system.
In the US, orchestration is critical because:
- Cards still dominate: Credit and debit cards remain the backbone of US payments. But managing them often means juggling multiple acquirers, deciding when to deploy 3DS, and handling network tokens. Orchestration centralizes this, while also making it easier to add wallets like Apple Pay, Google Pay, and PayPal as customer preferences shift.
- ACH and FedNow are expanding: These methods are becoming increasingly important for recurring billing, B2B, and direct bank-to-bank payments. Orchestration helps merchants adopt them without building custom integrations.
- Global expansion is common: US merchants often scale into Canada, LATAM, and Europe, where local methods dominate (Interac, Pix, iDEAL, etc.). Orchestration manages multi-currency and regional routing in one place.
By consolidating acceptance, routing, reconciliation, and analytics, orchestration helps US businesses increase approval rates, reduce costs, and prepare for international growth.
Why Primer is a leading payment orchestrator in the US
Primer enables US merchants to unify their payments stack, adapt quickly, and turn payments into a growth driver.
- Deep integrations across US and global PSPs
Primer’s integrations go beyond basic processing, covering refunds, cancellations, reconciliation, fraud checks, and routing logic: all configurable without engineering input. - ACH and digital wallet support
Primer makes it simple to add ACH, Apple Pay, Google Pay, and PayPal alongside card payments, with just a few clicks and no code. This ensures merchants meet customer expectations in the US while also enabling expansion abroad. - Primer 3DS and fraud management tools
Primer offers a no-code, provider-agnostic 3DS solution, perfect for the US market if companies choose to deploy. It works seamlessly across all connected processors, preserving authentication results across fallback retries so customers don’t need to re-authenticate unnecessarily.
Merchants can configure conditional rules to balance security and conversion, while integrating fraud vendors like Riskified, Forter, and Signifyd in the same workflow. The result is stronger fraud protection, higher approval rates, and smoother checkout experiences across cards and digital wallets.
- Routing and cost optimization
Primer empowers merchants to define routing rules—based on cost, geography, or performance—without any coding. - Faster time-to-market
Instead of building and maintaining multiple PSP integrations, merchants connect once with Primer and unlock new providers or methods in just a few clicks.
Examples of payment orchestration with Primer
Primer is used by global merchants across industries that face similar challenges to US businesses. Here are a few examples:
- Sports betting (Dabble): During high-traffic events like the Melbourne Cup, Primer enabled Dabble to achieve 96% authorization rates. With automated fallbacks, the team also recovered over $70,000 AUD in failed payments in just one month.
- Crypto payments (Banxa): Banxa needed resilience across processors and a simpler way to expand payment options. With Primer, it recovered over US$7 million in failed payments in just six months through fallbacks and added new methods like Apple Pay and Google Pay, all without building complex infrastructure in-house.
- Travel (Pelago): As Pelago scaled internationally, it needed flexibility to support multiple PSPs and local methods across markets. With Primer, the team quickly enabled new processors, added options like PayNow in Singapore, and built workflows for routing and fallbacks, streamlining global payments without extra engineering overhead.
These examples demonstrate how Primer’s orchestration and automation capabilities enable higher authorization rates, lower costs, and faster market entry—priorities for US merchants managing scale and complexity.
FAQs: Choosing a payment orchestrator in the US in 2025
Why is payment orchestration important in the US?
US merchants must manage card-heavy volumes alongside growing demand for ACH and wallets. Primer’s unified infrastructure makes it easier to add new methods quickly, improve approval rates, and reduce payment costs.
Does Primer support ACH in the US?
Yes. Primer connects ACH alongside cards and wallets, giving US merchants a wider range of options without separate integrations.
Read more:
- Multiple payment methods: Everything you need to know
- A guide to alternative payment methods in the US
How does Primer 3DS work for US merchants?
Primer 3DS is an agnostic, no-code solution that simplifies authentication across providers. It helps merchants stay secure while reducing friction at checkout.
How does orchestration help reduce processing costs in the US?
By routing transactions according to the rules merchants set—such as cost, geography, or performance—and retrying failed payments through alternative processors they configure, Primer helps US businesses lower fees and recover revenue that would otherwise be lost.
Read more: How to reduce card payment fees
