Wednesday 9th April, London, 00:01: Primer, the unified infrastructure for global payments, has partnered with Cleeng, the leading subscriber retention management platform, to optimize payments and reduce churn for millions of subscribers worldwide.
Cleeng is the leader in Subscriber Retention Management®, acting as a Merchant of Record for D2C subscription businesses. Trusted by leading brands like Big Ten Network, The Weather Channel, and The Tennis Channel, Cleeng offloads all the operational complexities of payments, including tax collection,and charge backs, helping its customers manage complexities at scale.
Primer introduces more flexibility for Cleeng and its global merchant base by leveraging the unique strengths of multiple payment providers.
Dynamic routing enables payments to take the most optimal path, increasing the chance of payment success. To support its customers' global growth from the U.S. to Latin America and Asia-Pacific, Cleeng is embracing a dynamic and localized experience to payments. One that scales with demand and adapts to complexity.
Using Primer’s Unified Payment Infrastructure, Cleeng can now:
- Connect to multiple Payment Service Providers (PSPs) to deliver better performance globally. With Primer, Cleeng can now easily integrate with multiple PSPs, allowing it to route payments optimally, resulting in improved payment performance for its increasing global client base.
- Recover payments and reduce churn by optimizing recurring payments and advanced fallback logic. Primer’s technology enables Cleeng to automatically cascade to a different processor, increasing the likelihood of successful payments and reducing the risk of involuntary churn for end users.
- Test, optimize and scale effortlessly by bringing global payments under one roof. With Primer, Cleeng now has the visibility and flexibility to run A/B tests across a multitude of providers and dynamically route based on historical performance and success rates, helping its customers future-proof its global growth strategy.
“Primer is a battle-tested platform built to handle the complexities of global payments”. Enzo Bermond, Senior Product Manager at Cleeng, said: “Given the diverse needs of our customer base, we needed a resilient, adaptable solution that could address a wide range of challenges across different markets.”
With the subscription economy expected to reach $1 trillion globally by 2028, Cleeng is focused on building one of the most robust payment models in the space. Designed to maximize success rates, minimize chargebacks, and keep subscribers paying month after month.
Gabriel Le Roux, Co-founder & CEO at Primer, added: Subscription businesses thrive on seamless payments, and Cleeng understands that better than anyone. As they support more brands globally, they need the flexibility to work with the best payment providers in every market, without being held back by rigid platforms. That’s precisely what Primer enables. Our partnership ensures Cleeng can optimize every transaction, reduce churn, and keep subscribers engaged for the long haul.”
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About Primer:
Primer is the unified infrastructure for global payments. With unrivaled freedom and visibility across the ecosystem, Primer equips merchants with the tools to effortlessly optimize performance, build at pace, and capture untapped revenue to achieve unstoppable growth.
Operating in over 30 countries, Primer serves category leaders in retail & ecommerce, travel & experience, ticketing, and fintech. It has raised over US$94M, backed by the likes of Tencent, Iconiq, Accel, Balderton, and RTP Global.
About Cleeng:
Cleeng unifies the entire subscriber experience across web and mobile apps from a single platform, empowering D2C companies to simplify subscription management and maximize customer lifetime value.
Our award-winning Subscriber Retention Management (SRM®) suite delivers comprehensive solutions through an integrated approach - from flexible web payments and in-app subscriptions to sophisticated recurring billing and AI-powered customer support.
Trusted by industry leaders, including the NHL, SBG, Optus Sport, and NHK, Cleeng's complete suite helps businesses reduce churn and drive sustainable revenue growth across every channel. Experience streamlined subscription management that evolves with your business needs.
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