Route payments with precision

Whether it’s optimizing for payment success, keeping fraud low, or recovering lost revenue, payment orchestration is the answer to many of your payment problems.

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Crush your KPIs

Dynamically manage and experiment with your payments traffic to improve performance and reduce cost.

Recover revenue

Don't leave revenue on the table—fallback to another processor in the event that your primary one fails.

Build fast

Switch on new payment services in seconds and without code by leveraging 100+ pre-built payment integrations.

Payment orchestration optimized for growth

Keep your payment strategy on the cutting edge with the right mix of services at the right time of the customer journey.

Intelligently route payments

Use multiple processors and payment methods to gain the highest acceptance rates at the lowest cost, no matter where you’re operating.

Split payments traffic

Split your payments volume across multiple processors and payment methods. Test the best performing channel under specific conditions to optimize your performance.

Adaptive 3DS

Maximize transaction success while minimizing customer friction, only presenting a challenge when necessary—no matter which underlying processor is used.

FAQs

How does UpliftAI work?

UpliftAI simulates each payment with all available processors configured by a merchant. It does this by using 16 hand-picked data fields and running these through billions of data points to predict the likelihood of a successful authorization with each processor before sending an authorization request to the processor with the highest confidence level. The process takes less than 25 milliseconds on average.

What’s the pricing?

Merchants pay a percentage fee of the additional revenue generated using UpliftAI. Speak to our sales team for more information.

How do you calculate uplift?

A control sample continuously trains and improves the machine-learning model powering UpliftAI. Merchants configure a default processor that’s used randomly for that control sample whenever UpliftAI is enabled. The uplift is the difference between the authorization rate from the control sample and the authorization rate from the UpliftAI predictions.

How many processors are supported?

Merchants can use UpliftAI to route payments to over 30 processors on the Primer platform.

Which payment methods are supported?

Merchants can use UpliftAI to optimize debit and credit card payments.

Route payments with precision

Whether it’s optimizing for payment success, keeping fraud low, or recovering lost revenue, payment orchestration is the answer to many of your payment problems.

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Checkout complete
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Payment authorized
30%

transactions recovered with fallbacks

3-5%

average authorization rate uplift

26%

average reduction in payment fraud

Crush your KPIs

Dynamically manage and experiment with your payments traffic to improve performance and reduce cost.

Recover revenue

Don't leave revenue on the table—fallback to another processor in the event that your primary one fails.

Build fast

Switch on new payment services in seconds and without code by leveraging 100+ pre-built payment integrations.

Payment orchestration optimized for growth

Keep your payment strategy on the cutting edge with the right mix of services at the right time of the customer journey.

Intelligently route payments

Use multiple processors and payment methods to gain the highest acceptance rates at the lowest cost, no matter where you’re operating.

Split payments traffic

Split your payments volume across multiple processors and payment methods. Test the best performing channel under specific conditions to optimize your performance.

Adaptive 3DS

Maximize transaction success while minimizing customer friction, only presenting a challenge when necessary—no matter which underlying processor is used.

Fallbacks

Recover potentially lost revenue by instantly reattempting a failed transaction through another processor to maximize revenue.

Fraud prevention

Deploy fraud prevention tools for pre or post-authorization checks within your customer journey.

Advanced conditions

Build the ideal workflow for your business using advanced logic such as metadata, ISO codes, currency, transaction rules and more!

Hear what our customers say about us

Travel
Fintech
Retail
Entertainment
Platforms
Mobility
Arjun Muralidharan
Director of Product, FinTech

“Primer's payments infrastructure allows us to give travelers and experience creators an unparalleled and highly localized payment experience.”

Larry Diamond
Co-Founder & US CEO

“Our partnership with Primer accelerates our growth trajectory and positions Zip to seize the colossal US BNPL market opportunity.”

Ian Mahoney
Director of Engineering Platforms

“Primer allows us to scale our payment infrastructure in line with the growth of our digital platform.”

Anthony Cugnetto
Head of Product - Core

“With a single integration, Primer gives us total control over our end-to-end payment flows.”

Andreea-Diana Paraschiv
Senior Product Manager

“We’re leveraging Primer's payment capabilities to create the most seamless checkout experience.”

Bhavin Shah
Vice President of Product Management

“We can easily switch on new payment methods with Primer, and without taking onboard any additional backend complexity.”

The smartest payment decision you’ve ever made

Connect your favorite payment and commerce services, create beautiful customer journeys and expand into new markets fast.

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Head of Payments