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Aladin Taleb
Product Manager, Optimization

Aladin is a senior leader within Primer's product team, responsible for our optimization suite of products. Before working at Primer, Aladin held roles at HI Corporation and Siemens. He also founded TupTop, a Zero Waste lifestyle mobile app.

More from the author

Merchant-initiated transactions (MITs): how they work and how to optimize them

Learn how merchant-initiated transactions (MITs) work, why they sometimes fail, and proven strategies to optimize MIT payments for recurring billing and subscriptions.

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The role of pre-and post-authorization checks in fighting payment fraud

Balancing fraud prevention with revenue growth is a constant challenge for merchants. In this blog, we explore how a layered approach—combining pre-authorization and post-authorization fraud checks—helps businesses minimize fraud without blocking legitimate customers. Learn how to refine your fraud strategy, optimize approval rates, and turn fraud management into a competitive advantage.

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The art and science of A/B testing in payments

Learn about the best practices for running A/B tests in payments, common pitfalls to avoid, an why statistical significance is crucial for making data-driven decisions that move the needle.

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How to manage soft declines and recover lost payments 

Learn how to handle soft declines, recover lost revenue, and boost customer retention with smarter retry strategies and Primer’s unified payment infrastructure.

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Payment retry strategies to combat involuntary churn

Discover how to build a payment retry strategy to reduce involuntary churn and safeguard revenue.

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The do’s and do nots of communicating payment issues to a customer

How to communicate payment issues to customers without telling fraudsters they have a viable card?

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Why merchants should build a fallback strategy

Using fallbacks to immediately failed payments can help merchants recover revenue and keep customers happy. Learn more in our blog about why you need a fallback strategy.

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Decoding decline codes

Decline codes are a vital tool for every merchant's payment processing strategy, allowing you to maximize your payment performance. Learn more about what they are and how they work.

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How to reduce card payment fees

Payment fees can be a significant cost to businesses. Here are some practical steps you can take to reduce payment fees.

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The smartest payment decision you’ve ever made

Connect your favorite payment and commerce services, create beautiful customer journeys and expand into new markets fast.

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Head of Payments