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Where does Primer operate?

Primer Product Team
6 min read
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Where does Primer operate?

Primer operates globally, supporting merchants across North America, Europe, and Asia–Pacific through a single, unified payments infrastructure. Its platform is designed for international scalability, enabling merchants to connect local payment methods, acquirers, and providers through one integration.

That reach is proven by industry leading merchants already using Primer worldwide:

Europe

  • Maisons du Monde modernized payments across 11 European countries with Primer, improving time-to-market for new payment methods and gaining unified visibility to optimize routing.

  • Ferryhopper orchestrates payments across 12+ European markets and five PSPs, adding local methods like Apple Pay, Google Pay, PayPal, and Bancontact with minimal engineering effort.

  • Conforama uses Primer to empower non-technical teams to manage and optimize payments directly, improving agility and payment performance across regions.

  • Hellotickets streamlined payments across 20+ markets using Primer’s Universal Checkout, giving travelers access to local payment methods while preparing to expand into Latin America and Southeast Asia.

  • Ego switched PSPs and went live in seven days with Primer, saving €30K per month in fees and boosting app conversion rates by 10%.

APAC

  • Dabble (Australia) scaled seamlessly during peak traffic periods like the Melbourne Cup, achieving a 96% authorization rate and recovering nearly US$50,000 through Primer’s automated Fallbacks.

  • Pelago (Singapore Airlines’ experiences platform) localized checkout across APAC, adding regional payment methods like PayNow, GrabPay, and Alipay+ to boost conversion and reduce friction.

Global

  • Banxa recovered more than US$7M in revenue in six months by using Primer’s Fallbacks and routing capabilities to automatically reattempt failed transactions.

  • GetYourGuide uses Primer to orchestrate payments globally, optimize acquirer performance, and maintain resilience during high-volume travel seasons.


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