One small switch for you. One giant uplift for payments.

Get full visibility into your payment stack and uncover opportunities that boost your bottom line.

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Realize more revenue

Get up to a 5% authorization rate uplift by using UpliftAI to intelligently route each payment to the optimal processor, allowing you to capture more revenue.

Unlock results fast

Don’t be held back by complex coding and development work; activate UpliftAI and capture more revenue with the flip of a switch.

Innovate and expand

Let UpliftAI optimize your payment flows, freeing up your time to focus on leveraging payments as a catalyst for business innovation and expansion.

Algorithms built and trained with confidence

UpliftAI uses an advanced, custom-built machine-learning model trained on millions of payments to predict the optimal processor for every payment—regardless of currency or market.

Billions

of data points to predict the optimal processor

Up to 5%

authorization uplift for merchants

25 milliseconds

time to select the optimal processor

FAQs

How does UpliftAI work?

UpliftAI simulates each payment with all available processors configured by a merchant. It does this by using 16 hand-picked data fields and running these through billions of data points to predict the likelihood of a successful authorization with each processor before sending an authorization request to the processor with the highest confidence level. The process takes less than 25 milliseconds on average.

What’s the pricing?

Merchants pay a percentage fee of the additional revenue generated using UpliftAI. Speak to our sales team for more information.

How do you calculate uplift?

A control sample continuously trains and improves the machine-learning model powering UpliftAI. Merchants configure a default processor that’s used randomly for that control sample whenever UpliftAI is enabled. The uplift is the difference between the authorization rate from the control sample and the authorization rate from the UpliftAI predictions.

How many processors are supported?

Merchants can use UpliftAI to route payments to over 30 processors on the Primer platform.

Which payment methods are supported?

Merchants can use UpliftAI to optimize debit and credit card payments.

One small switch for you. One giant uplift for payments.

Get full visibility into your payment stack and uncover opportunities that boost your bottom line.

🇫🇷
Checkout complete
🇦🇺
Payment authorized

Realize more revenue

Get up to a 5% authorization rate uplift by using UpliftAI to intelligently route each payment to the optimal processor, allowing you to capture more revenue.

Unlock results fast

Don’t be held back by complex coding and development work; activate UpliftAI and capture more revenue with the flip of a switch.

Innovate and expand

Let UpliftAI optimize your payment flows, freeing up your time to focus on leveraging payments as a catalyst for business innovation and expansion.

Algorithms built and trained with confidence

UpliftAI uses an advanced, custom-built machine-learning model trained on millions of payments to predict the optimal processor for every payment—regardless of currency or market.

Billions

of data points to predict the optimal processor

Up to 5%

authorization uplift for merchants

25 milliseconds

time to select the optimal processor

Hear what our customers say about us

Travel
Fintech
Retail
Entertainment
Platforms
Mobility
Arjun Muralidharan
Director of Product, FinTech

“Primer's payments infrastructure allows us to give travelers and experience creators an unparalleled and highly localized payment experience.”

Larry Diamond
Co-Founder & US CEO

“Our partnership with Primer accelerates our growth trajectory and positions Zip to seize the colossal US BNPL market opportunity.”

Ian Mahoney
Director of Engineering Platforms

“Primer allows us to scale our payment infrastructure in line with the growth of our digital platform.”

Anthony Cugnetto
Head of Product - Core

“With a single integration, Primer gives us total control over our end-to-end payment flows.”

Andreea-Diana Paraschiv
Senior Product Manager

“We’re leveraging Primer's payment capabilities to create the most seamless checkout experience.”

Bhavin Shah
Vice President of Product Management

“We can easily switch on new payment methods with Primer, and without taking onboard any additional backend complexity.”

The smartest payment decision you’ve ever made

Connect your favorite payment and commerce services, create beautiful customer journeys and expand into new markets fast.

😎
Head of Payments