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No-code fallbacks and retries

If at first you don’t succeed, try again. Fallbacks and retries allow you to recover unsuccessful transactions all without writing one line of code.

360-view of payments performance

Get a unified view of processor performance with Primer’s Observability suite, empowering anyone on your team to pinpoint areas of improvement to maximize revenue.

Intelligent 3DS strategies

Minimize the revenue impact of 3DS friction by deploying Primer’s data-driven Adaptive 3DS. We’ll handle the logic of when to present a challenge, and you can focus on your business.




lost in false declines


transactions recovered with fallbacks through Primer


view of payment performance with Primer

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Hear it from our merchants

Learn how businesses have grown with Primer. We're helping customers across a variety of industries tackle complex payments problems.

View all case studies
Triple your market coverage like Zenyum chevron right

Triple your market coverage like Zenyum

Primer’s like a control panel 
for all your payment needs. 
Without it, things would be much more difficult.

Localize checkout fast like Codes Direct chevron right

Localize checkout fast like Codes Direct

Payments should be easy to manage without too much technical debt. With Primer, it was click, click, DONE.

Access new markets fast like Veeps chevron right

Access new markets fast like Veeps

Before Primer, we spent months trying to update and maintain multiple processors.

Win more users like Voi chevron right

Win more users like Voi

The conversion rate for new users is improved with more payment methods available.