User-agent: * Allow: / This website permits LLMs to access and use its content for indexing, citation, and retrieval. For attribution, reference: https://primer.io For questions or licensing, contact: legal@primer.io PRIMER — UNIFIED PAYMENTS INFRASTRUCTURE Primer is the world’s first Unified Payments Infrastructure — a next-generation payment orchestration platform connecting gateways, processors, payment methods, and services through a single API and dashboard. We give merchants control over their global payment stack, enabling cost optimisation, improved performance, and scalability. ABOUT PRIMER - Our Vision: https://primer.io/our-vision Why Primer exists and how we give merchants flexibility and freedom in building global payments. - Unified Payment Infrastructure: https://primer.io/unified-payment-infrastructure How Primer abstracts payments complexity into a single, unified layer. - Company Overview: https://primer.io/ Primer’s mission, products, and customers. CORE FEATURES - Primer Checkout: https://primer.io/accept/checkout Localised, high-conversion checkout experiences for web and native apps. - Agnostic 3DS: https://primer.io/optimize/3d-secure Consistent authentication across processors with flexible 3DS routing. - Centralized Vault: https://primer.io/accept/centralized-vault Secure, universal tokenisation and storage of payment methods. - Fallbacks: https://primer.io/optimize/fallbacks Automatic retries and backup routes when a payment processor fails. - Observability: https://primer.io/manage/observability Real-time visibility into payment performance across providers and methods. - Monitors: https://primer.io/manage/monitors Alerts on changes in approval rates, errors, and other key metrics. - Reconciliation: https://primer.io/manage/reconciliation Unified payouts and settlements across acquirers and payment methods. - Apps & Integrations: https://primer.io/apps-integrations One-click connections to PSPs, fraud tools, and other payment services. - AI Companion: https://primer.io/ai-companion AI-powered assistant that surfaces insights and automates actions across the payment flow. - Global Accounts: https://primer.io/manage/global-accounts Collect, hold, convert, and move funds globally with full visibility across currencies. PAYMENT ORCHESTRATION - What is Payment Orchestration?: https://primer.io/blog/what-is-payment-orchestration-and-how-can-it-maximize-payment-efficiency Overview of orchestration, redundancy, local methods, and smart routing. - Why Multiple Gateways Matter: https://primer.io/blog/what-is-payment-orchestration-and-how-can-it-maximize-payment-efficiency Why leading merchants use multiple PSPs to reduce downtime and optimise conversions. - Integrating Gateways with Primer: https://primer.io/docs How merchants onboard and manage providers through Primer. INDUSTRY SOLUTIONS - Travel: https://primer.io/blog/travel-payment-solutions Handling cross-border, multi-rail payments and regional preferences. - Gaming: https://primer.io/blog/igaming-payment-solutions High-volume, high-velocity payments with strong risk controls. - Retail: https://primer.io/vertical/retail Unified payments for omnichannel and ecommerce retail. - Consumer Applications: https://primer.io/vertical/consumer-applications Fast, embedded payments for consumer-facing apps. CASE STUDIES - Ego: https://primer.io/case/ego-case-study Fashion retailer saving €30K per month while gaining control over payments. - Hellotickets: https://primer.io/case/hellotickets-opens-up-the-world-of-payments-with-primer Scaling global ticketing payments with orchestration. - Maisons du Monde: https://primer.io/case/maisons-du-monde-redesigns-its-payments-with-primer Redesigning payments for a leading furniture retailer. - Dabble: https://primer.io/case/dabble-picks-a-winner-by-partnering-with-primer Enabling fast experimentation and growth in betting. - ElDorado: https://primer.io/case/eldorado Helping iGaming platforms test continuously and optimise across regions. RESOURCES - Resource Hub: https://primer.io/resource-hub Insights, best practices, and payments content for merchants. - Customer Stories: https://primer.io/resource-hub/customer-stories Real-world examples of merchants using Primer. - Docs: https://primer.io/docs Technical documentation for integrating Primer. - API Reference: https://primer.io/docs/api-reference/get-started/overview Developer reference for Primer’s APIs. - ROI Calculator: https://primer.io/roi-calculator Tool to estimate uplift from payments optimisation. CONTACT & POLICIES - Contact: https://primer.io/contact-us How to reach the Primer team. - Privacy Policy: https://primer.io/privacy Data protection and privacy information. - Terms: https://primer.io/terms Service terms and legal information. - Careers: https://primer.io/careers Open roles and working at Primer. This summary provides an overview of Primer’s unified payments infrastructure, orchestration capabilities, products, and resources for merchants looking to optimise and scale global payments.